Whether you’re a suit-wearing corporate company or the local bakery, you can establish your brand as an authority in your industry and in your community using social media....

Before starting up, it's important to set up protections for your personal assets, including your home. Here, attorney Mark Kohler explains.
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Rob Delaney is a comedian, actor, father — and can now add “Funniest Person on Twitter” to the list. (Talk about a #humblebrag…...

It appears Facebook is giving the new Offers priority and pushing direct to fans News Feeds. The margarita offer I created in the example received 4x's more "Reach" than any other post I have done for that client. The "Engaged" and "Talking About This" figures are 2x's greater. Wow!...

In this Trep Talk Extra, the skateboard icon and entrepreneur shares a few of his favorite things.
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LG Electronics plans to launch a Google TV-enabled TV set in late May, the company has announced. “Production of Google TVs will start fr…...

While presence in the social sphere is gaining momentum, it becomes increasingly important for organisation to measure the actual impact of the social presence. While it was always difficult  to quantify the ROMI, with the advent of the social channel this has increased manyfolds. Success of  any venture lies in knowing what to...

Forums and message boards can help you connect with customers -- but keep the marketing messages to a minimum.
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Unfortunately, when it comes to your small business website, image is everything. How you present your company on the digital sphere is importa…...

Effective cross channel marketing is the foundation of success in the digital age. Are you evolving with your market and reaching customers where they want to be contacted?...